The wedding industry is rebounding as the United States recovers from the pandemic. And with glimmers of normality in the air, more Americans are preparing to pop the question.
“We’ve seen a resurgence in both engagement ring and wedding band sales as couples start returning to normal life,” Price Blanchard, chief customer officer and executive vice president at Shane Co., a privately held jeweler with stores in 14 cities, told CNN Business. Nuptials that were long postponed because of Covid-19 are finally taking place, with in-person ceremonies and large receptions filled with family and friends.
Fine jewelers say they saw massive spikes in demand and sales in April and May, following more access to Covid-19 vaccinations throughout the United States.
Sales numbers skyrocketed this spring for The Clear Cut, a New York-based engagement ring company that sells its gems online. Customers are on the hunt for engagement rings now because they can “finally travel” and propose on vacation, Clear Cut’s co-founder and chief operating officer Kyle Simon told CNN Business. The company has been inundated with requests from couples who are “fighting for wedding venues,” he said, and sales quadrupled in May 2021 compared to the year prior.
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